Who am I?
Behind Built From Ashes:
Hi, I'm Ashlyn Moreen,
I created and knit Built from Ashes accessories! I am a totally committed college student homebody who loves to create and design. I have an Associates' degree in Digital but I don't stop there. I love to learn so I went back to school for a Bachelor's degree in Communication studies. When I'm not studying communication I love to knit and have opened up my online store in October 2016. I've been making art since I was a kid and art has always been my passion as well as my escape. It helps me heal on my worst days and helps me express myself on both my worst and my best days. It's the personal touch of it being handmade that makes my pieces so awesome.
I do custom designs and give many different options at a reasonable price. Everything I do is handmade and made with TLC. I began to get an interest in knitting early on when my great-grandmother and grandmother alike, would knit and crochet me items such as afghan blankets, scarves and other timeless creations. They were always so beautiful, so warm, and just what I wanted.
I came up with the name, Built From Ashes because I wanted it to link back to myself and be very broad so I will not be limited in the future for releasing not just knits and crochets, but also canvases, prints, and crafts. I started this business when I got tired of corporate restaurants and realized I would much rather be following my passions than to slave away for something that doesn't feel as rewarding. I had nothing after leaving, no means to an end or way to pay my bills. I built this up by myself and it has been hard but I think I'm finally starting to flourish, for this I consider my business to have risen from nothing but my own passion, just as a Phoenix rises from nothing but ashes. I think this is how everyone should live their lives, not let anything in your life, or your past hold you back, but instead to empower you to be your greatest self. I believe you can learn from every single experience that the universe throws your way. If it doesn't kill you, it can only make you stronger, and more interesting. I see a story there. The darkest places people have been, I see as the most beautiful, its when they are most vulnerable, most genuine, there is empathy, there is feeling, there is meaning. It is a time people are most their true selves, and to see someone flourish and make it out of these dark places into having an open mind, believing in more than yourself, and use that negative knowledge and energy to really understand life on a different level, is just so beautiful. It's what I live for, to learn about others, to understand other people, other cultures, anything, to learn and become the best version of self. The only way I can think to describe this wonderful experience is, Building up from ashes, being Built From Ashes.
I have tremendous support from my family who happens to be my favorite people in the world. I like to have fun, travel, and be with those people (and critters) closest to me. My closest humans are my brothers, RJ and Anthony, my boyfriend, Matthew, and my grandma, whom I like to call Mema. They are great supporters of everything I do and I love them unconditionally.
What is Built from ashes?
People often ask me what is “Built from Ashes” and besides the fact that I’m Ash; I want to make the meaning behind my brand and the image I want to encourage, very clear.
Built from Ashes is the strength to pick yourself up, its the confidence in yourself to keep going and the determination to come out of all your hardships better than before. When you go through hardships in your life, whether it be a heartbreak, the loss of a loved one, the failure of a test, getting the cut from your dream team, etc., you feel like dirt; ashes.
The idea behind my brand is to help give the motivation needed to get oneself back on their feet, the idea of independence and helping yourself (sometimes with a little help from others), to build yourself up to be better than before.
I feel like handmade items help comfort loved ones through difficult times, letting someone you love know you’re thinking about them. Each Built from Ashes order is uniquely handmade specifically for each customer. Whether its a blanket to give an extra hug through a tough time, (even if that tough time is just the winter!) or a bracelet to let your friend know that although her heart may be broken, she still shines, or even just to brighten someone else’s day, Built from Ashes is the perfect go-to for a thoughtful, handmade, pick-me-up! (or a treat-yourself for getting shit done! -being a boss bitch! -or seeing self-growth! -- all things to be celebrated!)
At the end of the day, its YOUR life to change and YOU have to be the one to change it and become the Pheonix (success’) from the ashes (failures) of your own life, essentially become built from your failures, built from ashes. Your success wouldn’t be without your failures.
I chose this name to represent my handmade business not only because I feel like this is a representation of who I am but also because it’s important to me that people see the brighter side of things and to keep going, keep pushing forward because the only way to get out of it, is to go through it.